"Corporate production is looked down upon? Listen £2.7 billion cannot all be wrong. And this is billions belonging to hard-headed folk, not prone to just give it away." (Corporate Commissioner)

Corporate is a booming industry. It turns over £2.7 billion, more than is spent on all European feature film production annually. Corporate productions generally have respectable budgets, often much higher on a £ per screen minute basis than Broadcast Television. Corporate tends to pay its production teams better too, demanding broadcast standard filmmaking or production standards in return. In fact, the actors, presenters and production team members in Corporate Production come mainly from broadcast.

Yet Corporate remains relatively unknown and is perhaps seen as second class to broadcast television by audio visual professionals. Why? It may be that the sector is relatively unseen. The sector is also made up of many small and medium sized organisations and companies, which tend not to advertise to the general public. The audience too for any one production is likely to be small and focussed. Another reason may be that there are few, if any, "household names" in the corporate sector. Finally and illogically, it may be that broadcast professionals just see reaching tens of millions with their broadcast work, "untainted by commercial considerations" as a purer area of work.

Despite being slightly maligned by professionals, this dynamic and internationally admired sector has much to offer talented, business aware individuals from a diversity of backgrounds. High budgets, often running as high as £10,000 a minute, good pay, a highly skilled workforce, definite focus and the artistic freedom to explore and achieve the projects aims - Corporate Production is an exciting package.

Skillset, Focus Point, 21 Caledonian Road, London, N1 9GB. Tel: 020 7713 9800